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EM 29 - Naming Drugs: Superstars


You can’t fight human nature.

Heroes who save us get our thanks, respect and veneration. But the true stars in our lives are more likely to be those who bring us pleasure and enhance our lifestyles. Theirs become the names we look for and remember.

Drug makers haven’t overlooked this fact. They now market a new . . . read on >>

EM 28 - Naming Drugs: New Words


In each of these pairs of drug names one is actual, one is fictional. Can you tell which is which? Fans of Stephen King, MadTV and Star Trek will have an advantage.

The choices: Norvasc & Novril; Qualex & Seroquel; Klonopin & Retinax; and Tretonin & Diazepam. In the third and final part of this series, Lifestyle Superstars, we’ll share the answers.

Nothing short of wild success will satisfy today’s . . . read on >>

EM 27 - Naming Drugs: Superheroes


Recognize characters in the following short scene?

Paxil faced Crestor saying, “Xanax of Lipitor seeks the Neurontin.” Hearing this, Zoloft rose from Levitra, dropped his Lyrica and crossed the Cialis to heave an Effexor into Zocor. The Celebrex cheered, “All hail Voltaren”.

Names like these suggest superheroes and other larger than life figures. But you may have already guessed that these . . . read on >>



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News and views on communications for professionals, international business people, travelers, students and language-lovers. Insights for people who write, edit, publish, advertise, converse, learn and appreciate the lingua franca. Exploring tips and secrets of the world's professionals, celebrities, government officials, authors, and experts. Use these news articles and audios in text and mp3 form to practice English reading and listening skills. Whether movies and films, books and media, television and radio, whether scripts, remarks, discussions, roundtables or interviews, whether in the USA, the UK, Australia, Canada or India, Japan, the Netherlands, South Africa, we follow developments in the world's most popular language.